Summary of the solution
A full page redesign that leant on the use of componantised carousles to display required content in a mobile friendly experience
The Brief
The breif as touched on above was to redesign the Lucky Club product page while meeting stakholder and product owner requirements including but not limited to:
- SEO
- Legal
- Page owners
- Digital Marketing
- Style-guide team
- Development team
Within these requirments we needed to have proof that the new design was beneficial to the business through sales and user engagement. To meet this specific requirment we A/B tested the design against the current page with a 50% traffic split over two months.
The original page was initially lacking content, it offered users a range of CTA's that asked for a registration or login from the visitor which we found was resulting in large dropout rate from this page.
The intention was to tackle the project with a mobile first design intent. I had a lot of image and video assets to work with and needed to reduce all that content stacking vertically on mobile devices.
The result
